Campaign Design Narrative
Hero Still
The lead image establishes the ocean as the source of the story before the sequence moves the issue closer to the viewer.
Challenge
Create a digital campaign for a South West organisation connected to water, coast, or marine environments. The final outcome needed to work as a short social media video and a sequence of keyframes.
Visual Strategy
Research into IMLRU and microplastic pollution was translated into a direct message, then developed through moodboards, keyframe planning, ComfyUI motion tests, and After Effects typography compositing.
Deliverables
Launch Assets
- Hero still
- Cinematic film embed
- 5 gallery assets
Outcome / Intended Impact
The final campaign uses five quiet, atmospheric frames to shift the viewer from ocean distance to personal exposure, landing on the line: You are breathing ocean pollution.
A social media campaign for the International Marine Litter Research Unit, translating research on airborne microplastic pollution into a five-frame motion sequence.
Built to make invisible pollution feel immediate.
KREO campaign case study
